Demand Gen Report - The Latest B2B Marketing News & Trends
WEBAt the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9…. Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and ...
About Us - Demand Gen Report
WEBAbout Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
2022 Demand Generation Benchmark Survey: Marketers …
WEBAs the light at the end of the Covid-19 pandemic tunnel keeps flickering, expectations for driving growth in 2022 are growing — bringing along a push for increased pipeline performance and accountability. Based on insights gathered from the “2022 Demand Generation Benchmark Survey,” marketers are planning to ramp up the support for their demand gen […]
Demandbase Acquires InsideView, DemandMatrix To ... - Demand …
WEBMay 4, 2021 · Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive ...
Reports - Demand Gen Report
WEB2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources. More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…. What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization.
Loyalty And Retention Driving Next Generation Of Customer …
WEBMar 13, 2013 · While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua. Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the ...
Demandbase Unveils New Integration With Revenue Intelligence …
WEBJun 26, 2024 · Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development plans with Gong, a revenue intelligence platform.The debut product is an integration that aims to create a targeted people list with Demandbase data that can be added directly into flows in Gong Engage, Gong’s AI-powered sales engagement solution.
6sense Names Latané Conant As Chief Revenue Officer
WEBOct 5, 2023 · 6sense, an ABM platform powered by revenue AI, promoted Latané Conant from Chief Market Officer (CMO) to Chief Revenue Officer (CRO). As CRO, she will focus on spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment. Conant brings more than two decades of …
Multichannel Attribution Company Hyros Appoints New CEO
WEBMar 30, 2023 · Hyros, a multichannel attribution company recently acquired by Banzai, welcomed adtech veteran Inman Breaux as its new CEO. Breaux succeeds Alex Becker, Founder of Hyros, who will take on the role of Chief Revenue Officer with a focus on product development. Breaux brings more than 15 years of experience in customer privacy, advertising technology, operations and digital media.
2017 B2B Buyers Survey Report - Demand Gen Report
WEBAccording to the findings of Demand Gen Report’s 7th Annual B2B Buyer’s Survey, respondents cited risk aversion, the critical element of timing and an increasing reliance on peer reviews as critical influences in the buying journey. The 2017 survey—which polled 283 B2B C-level executives, VPs and Directors across various B2B industries ...
Skip to content