http://www.colorcopiesa.com Marketing starts with an idea, with a motivation. A simple and exciting idea, such as printing one's brochures, or producing a Direct Mailing piece, or simply printing color copies and handouts for a board meeting, can become a nightmare if you do not have a clear idea of what the final piece We help you achieve your marketing objectives So STEP #1 is to be very clear on the fundamentals of the project. Ask yourself more questions that you can answer. That'll help you search for the answers you need. STEP #2: Lets assume that you've just decided to create a brochure that you'll use to advertise the services that your company provide. You are all excited about designing the brochure, but before you dive yourself into the desktop publishing world, come up with an answer to the two following questions: - Who is going to get the brochure, when and how. - Once prospects get the brochure, will there be a follow-up action that I'll take?