Coward is a town in Florence County, South Carolina, United States. The population was 752 at the 2010 census, up from 650 in 2000. It is part of the Florence Metropolitan Statistical Area. Coward is in south-central Florence County at 33°58′32″N 79°44′50″W / 33.975560°N 79.747097°W. U.S. Route 52 runs through the center of town, leading north 16 mile…Coward is a town in Florence County, South Carolina, United States. The population was 752 at the 2010 census, up from 650 in 2000. It is part of the Florence Metropolitan Statistical Area. Coward is in south-central Florence County at 33°58′32″N 79°44′50″W / 33.975560°N 79.747097°W. U.S. Route 52 runs through the center of town, leading north 16 miles to Florence, the county seat, and south 7 miles to Lake City. South Carolina Highway 541 leads west from Coward 12 miles to Olanta.