Simply Pleasure is an award-winning adult retailer and joins Prowler, Prowler RED and Soho Original Adult Store under the ABS Group banner of adult stores. With 24 stores and 130 staff across the country, we’re also the UK’s largest adult retailer and we’re known for our wide variety of sex toys, vibrators, cock rings, lubricants, sex essentials and more. We give you access to affordable sex toys, but also stock luxury vibrators and adult brands. Our range of strokers and masturbators for him has made us a leader in men's pleasure, while our bullets, clitoral vibes, and rabbits have made us a front-runner in pleasure products for her, too.