The service, which allowed Amazon’s Prime members to try on select clothing items, shoes and accessories at home before completing a purchase, is set to wind down in the coming weeks. The last day eligible customers can place orders using the subscriber benefit is Jan. 31, the company confirmed.

An Amazon spokesperson said "Try Before You Buy's" limited reach and the growing use of AI-powered recommendations prompted the decision.

Amazon announced it is pulling the plug on its "Try Before You Buy" service launched in 2017, which allowed customers to order multiple items to try on before purchasing.

Amazon is discontinuing its "Try Before You Buy" service, which permitted Prime members to test select apparel, shoes, and accessories at home before making a purchase. The program will conclude on January 31,