Snap Inc. Chief Executive Officer Evan Spiegel unveiled a new version of the company’s Spectacles smart glasses, revitalizing an effort to build an advanced augmented reality product that may one day replace or rival the smartphone.

Due to the target audience being developers, Snap is taking a hardware-as-a-service approach to product sales, charging devs $99 a month. Before you get too excited, however, keep in mind that there’s a one-year commitment period, so you’d be getting out a little under $1,200, pre-tax.

These new AR glasses are amazing. And extremely goofy. Before I get to Snap’s new Spectacles, a confession: I have a long history of putting goofy new things on my face and liking it. Back in 2011, I tried on Sony’s head-mounted 3D glasses and,