Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children," the company said in a statement.