Even as new AR and VR experiences continue to be developed, it's already evident that they present unparalleled potential for marketing in the retail industry. Their enterprise applications indicate ...

Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high street retail brands. The two technologies are very ...

“Few people in the retail industry understand how the world has ... “Change happens increasingly fast, especially with technologies like AR and VR which are great examples of how consumer ...

Mixed reality is already here, and the next step for headsets and glasses is a wave of AI that experiences it alongside us -- ...

Google officially announced Android XR, a brand new operating system focused on — you guessed it — XR devices.

Immersive technologies like augmented reality (AR), virtual reality (VR), and gamification ... held in Delhi, top industry professionals gathered to discuss the evolving landscape of immersive ...

To redefine immersive technology education, the Indian Institute of Technology Delhi (IIT Delhi) has launched an Executive ...

Remote Experiences: AR/VR enables remote experiences, such as virtual events and remote property tours, addressing challenges posed by physical limitations. Healthcare Innovation: VR-based medical ...