But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual ... but in some circumstances VR can offer a truly engaging experience. Imagine ...

Familiarize themselves with the capabilities and their use cases Invest in solutions that make the most sense for their specific audiences Look to those developing the content that fuels these ...

Hyundai can create virtual prototypes of vehicles, allowing designers to interact with digital models of their cars in a ... Integration of VR and AR need not be an overwhelming endeavor. Even modest ...

It would be fair to say that virtual and augmented reality technologies, while undoubtedly impressive when first used, haven’t matched the popularity of smartphones, tablets and smartwatches.

The pair have been working hard behind the scenes to design a better platform for using AR and VR headsets ... car. I'd also wager that this isn't the end of the road for this technology.