Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to invite the fox into the henhouse. Is it?

Amazon is expanding its advertising business by allowing retailers to utilize its advanced ad technology through a new offering called Amazon Retail Ad Service. This development aims to provide retailers with customizable ad solutions while further solidifying Amazon’s position in the digital advertising landscape.

It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can choose to place their ads on third-party sites. The se

Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their behaviors are tracked and monetized?

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

Tis the season for technology rollouts, as tech industry leaders gather at the annual Consumer Electronics Show (CES) in Las Vegas. Among other innovations, Amazon is unveiling Amazon Retail Ad Service, a service built on Amazon Web Service (AWS) that allows retailers to provide cost-effective, relevant ads.

It’s not a secret that Amazon executive chairman Jeff Bezos has aspirations for the news as business: Bezos bought The Washington Post (for a big to us, miniscule to him, chunk of change) back in 2013,

Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's ad technology into their own websites. The service enables brands to display contextually relevant ads in search results,

The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech.