Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to invite the fox into the henhouse. Is it?

In addition to selling ads on its sprawling marketplace, it will now let other retailers use the technology powering its $50 billion business on their own websites, as reported earlier by Adweek. The company’s new Retail Ad Service beta will let other online stores “Deliver contextually relevant ads by leveraging Amazon’s two decades of ad tech expertise,

Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's ad technology into their own websites. The service enables brands to display contextually relevant ads in search results,

Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their behaviors are tracked and monetized?

The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech.

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

Since its founding in 1994, Amazon has undergone exponential growth. Initially an online bookstore, the company has evolved into a global e-commerce powerhouse. Yet its reach extends far beyond retail.