Opera?s new ?State of Mobile Advertising? report from the second-quarter of 2013 also found that standard in-app banner ads average a 0.39 percent click-through rate, while mobile Web standard ads ...

“Video ads are playing an increased role, as mobile users who watch 15 second videos are 10 times to 15 times more likely to download an app compared to users who click a banner ad,” Mr ...

Google TV is rolling out a new ad format on its home screen, and it's got some users raising their eyebrows. This isn't exactly a surprise, as Google has been increasingly incorporating ads into the ...

Banner notifications are used for all kinds of built-in apps on the iPhone, like Messages and FaceTime, but also through third-party apps, like WhatsApp and Gmail (to name a few). Nearly every app ...