If the holiday gift you were yearning for but didn’t get was a new Apple Watch, now’s the time to buy one in Amazon’s new sale.

While there are certainly better fitness trackers for hardcore athletes, none of them offer the kind of robust third-party support you’ll get with a flagship Apple Watch, nor do they integrate as well with Apple’s larger device ecosystem.

You can also slash up to 54% off the Cricut Hat Press, Echo Buds, TurboTax Deluxe software, and Echo Pop Kids.