The ancient Greeks' three-part persuasion formula is still the best standard for judging the effectiveness of any speaker.

Capital markets may be about numbers but more than that, they’re about people. When you’re pitching clients remember that, ...

A collection of primary sources, it combines classic statements of the theory of political rhetoric (Aristotle, Isocrates, Demosthenes, Cicero) with a rich array of political speeches, from Socrates ...

An animation involving the Arsenal cannon shooting the Spurs cockerel went viral on Sunday - it was not an official ...

Based on the Greek verb hermēneuō (to interpret), hermeneutics investigates interpretation’s theory and practice. From ...

A moment’s reflection suggests the reason behind conservatives' tendency to lavish praise on foreign regimes and their ...

Co-authored with Elisabetta Matelli and Andrea Martano. New Brunswick, NJ. (2011) Aristotle Volume XVI Loeb Classical Library 317. Problems, Volume II Books 20-38. Rhetoric to Alexander. Edited And ...

It would be helpful to first define our terms. The word love (caritas/αγαπε) has been defined by Aristotle (Rhetoric book 2, chapter 4) and many saints as “willing the good of the other for ...

Modern-day sophistry goes by various names: Disinformation, political spins, propaganda-setting, and now, after Donald ...

In domestic policy disputes, the separate political parties use the rhetoric of that dichotomy ... as told by Herodotus and Aristotle. The regime that prevailed before the founding of Athenian ...

As deployed by Aristotle, ethos refers to character ... be transformed merely by skilful manipulation of some classical rhetorical terms. The Democrats wouldn’t be in their current happy ...

Part I offers classic statements of rhetoric in Plato (in the Gorgias), Aristotle (in the Art of Rhetoric) and other seminal thinkers—both what rhetoric is and what its potential virtues and vices, ...