New You” doesn’t have to be as intense as some folks make it out to be. Sometimes, New Year’s resolutions are about small ...

Related story This Luxurious $10 Goat Milk Lip Balm Stopped Reviewers' Winter 'Cracking & Bleeding' Overnight (& It's Editor-Approved!) The Maybelline New York Baby Lips Crystal Lip Balm in ...

Identifying a gap in the market for a fun, on-trend Lip Balm, Maybelline NY launched their first product into this segment; Baby Lips targeting girls 13-17. The launch was not ...

If there’s one thing we adore, it’s a good, nourishing tinted lip balm. We love lip balms, but we also love that extra color ...