A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses ...

Many businesses seem to think that a company logo on a banner ad is enough to get people to click on it. But it's not. A message that "rings a bell," makes a promise or asks an enticing question ...

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included other ...