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As ‘brain rot’ trended on TikTok, the term became more prominent and increased by 250 percent frequency per million words between 2023 and 2024, according to Oxford.

There isn’t a one-size-fits-all solution for avoiding brain rot, according to Bobinet. The key is learning what works best for the individual, she said, which involves “tweaking and tinkering ...

Oxford University Press has chosen "brain rot" as its word of the year ... The key is learning what works best for the individual, she said, which involves "tweaking and tinkering and adjusting ...