Obviously, the winning big ad agencies in this era of specialization have the most promising stocks. The golden age of advertising is gone. An advertising agency can’t continue to exist with ...

Ad agencies aren't teaching their people to lead, and now they're in trouble. The debate between big advertising agencies and small agencies and which is better rages on, but success has nothing ...

In August, it announced its own internal reorganization of its ad agencies to create Omnicom Advertising Group (OAG). But it had less to do with sunsetting agency brands and more with rearranging ...

Those five leaders are far different from the traditional Big 5 ad agencies that dominated the pre-social media advertising landscape. As a result, traditional players are regrouping as Big Tech ...

As an ad agency boss — I often get asked about our ambitions in relation to scale, not financial ambitions but literally how big will we be. As though it were all a pure volume game. Were you to ...

For Sri Lanka’s top agencies it was hard work for three days from last Saturday – pitching for the mega Sri Lanka Telecom (SLT) advertising and promotion account. The presentations were made over ...

Two of global advertising's "Big Four" are setting their rivalry aside in a multibillion-dollar stock-for-stock deal.