so if your social media advertising campaigns are too “salesy,” your results will be dismal. User-generated content is a valuable social media marketing tool that can boost brand awareness while ...

Discover how to leverage the first quarter of the year to establish a strong foundation for social media success. Learn to ...

Managing a brand in-house requires careful reflection, writes branding columnist Aaron Keller. Here's how to approach it.

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...

brand guidelines and more. The services we can provide include: Advertising planning and buying Work with university partners and their chosen agencies to develop sound, strategic media plans and buys ...

The COVID-19 pandemic has driven down social media advertising rates globally, and it has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. The ...

Social media ad investment continues to soar ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies ...

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