In this fast-moving digital world, where innovation and competition define the tech landscape, having a strong brand identity ...
What is a brand? This course will examine the basic principles of corporate identity and develop a clear understanding of how to design brands. Emphasis will be placed on the steps needed for a ...
Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
ScottHall.com, the online resource of New York-based digital marketing expert and author Scott Hall, has released a ...
Design agency Wolff Olins made headlines in June with its sophisticated and grounded rebrand for Anno. It moved away from the glossy and fantastical visuals typical in gaming. Anno’s new look features ...
Today, however, B2B brands are learning that a sonic identity is just as important to their brands as the brand identity tools they have been using to stand out and forge deeper bonds with their ...
India’s Max Life Insurance Company has rebranded to Axis Max Life Insurance, following the receipt of corporate and regulatory ... its corporate name and brand identity. The board of directors ...