Before Chester Cheetah graced our grocery store snack aisles and television screens, the first face of Cheetos was a mouse back in the 1970s. The Cheetos mouse rode a motorcycle, took over Rome as ...

In addition to “Mischief” (attributed to Cheetos mascot Chester Cheetah), Cheetos offered the person with the winning bid “a supply of Cheetos in the amount equivalent to their bid.” ...

This led to a new product innovation from the brand: Cheetos Popcorn. By bringing the Cheetos experience to an entirely new snack audience, the plan was to bring more households into the Cheetos ...