‘I was asked to design Coca-Cola’s Christmas ads after drawing on a box of tea’
Gush Mundae, 53, won his first advertising accounts by posting old boxes of tea to prospective clients, asking if they ...
New campaign calling to sever iconic Coca-Cola sponsorship garners thousands of signatures online — here's why
While "sportswashing" has drawn extra attention due to initiatives like the Saudi Arabia-backed LIV Golf circuit, a global movement argues that one group has been doing it for almost a century — soda ...
News Day3d
Brand identity management: Lessons from Coca-Cola, Christmas celebrations
In this instalment, given that we are in the festive holidays, we reflect on brand identity management and take a leaf on how ...
No, Coca-Cola did not invent the modern image of Santa Claus
While Coca-Cola helped popularize today’s image, its version of Santa Claus drew inspiration from an 1822 poem and earlier ...
Did Coca-Cola invent Santa Claus? This is how the theory and the true origin of Santa Claus arose
Cola's advertising certainly played a role in shaping the popular image of Santa Claus, the character has much deeper ...
Coca-Cola claims soda emoji 🥤with gamified ‘Emoji Coke’ campaign in Saudi Arabia
The iconic red-and-white soda emoji is getting a playful new owner in Coca-Cola’s latest campaign, ‘Emoji Coke.’ The brand is staking its claim on the emoji – depicting a white cup with a red stripe ...
KONA7d
The Origins Of Santa Claus
Discover the fascinating journey of how Santa Claus transformed over the centuries, from Saint Nicholas to the iconic figure ...