In microeconomics, the theory of consumer choice relates preferences (for the consumption of both goods and services) to consumption expenditures; ultimately, this relationship between preferences ...

A consumer strolls into a convenience store to buy a snack and soon confronts a smorgasbord of choice. What factors will guide that customer's decision? Conventional marketing wisdom, which thinks ...

When it comes to predicting consumer behavior, businesses and economists alike use rational choice theory as a guideline to assume how consumers will behave. This can be a powerful tool for ...

The Competition Commission of Pakistan (CCP) has recommended the phasing out of inefficient power generating plants to reduce ...

Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013 ...