Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.” Shoppers are more often choosing what to buy based on their ...

With weakening consumer demand leading to a slowdown in new U.S. car ... is it that you will buy a Hyundai in the future? The ...

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most ...