Understanding the demographics of your target customers is critical for the success of your business. Not only do you need to understand them in order to decide exactly what your product and ...

demographic and psychological factors, has been used since the early 80s to give a more accurate picture of the target consumer. A newer twist is cohort marketing, which studies groups of people ...

Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more ...