Djerf Avenue recently posted a shoot of 40 of their ... This situation definitely serves as a stark reminder that no matter how aesthetic and pretty something might seem, you can never really ...
She's kinda a big deal in the modern-day fashion blogger space, famous for popularizing her perfectly coiffed "butterfly haircut" and an aesthetic ... of her brand, Djerf Avenue, alleging that ...
Matilda founded the clothing brand Djerf Avenue with her boyfriend Rasmus ... with Gen Z women who wanted to emulate her 'clean girl' aesthetic and lifestyle. The brand says its world is ...
Djerf Avenue founder Matilda Djerf has seemingly ... claimed that Matilda Djerf was synonymous with the “Scandi-core aesthetic.” She created her own fashion brand after amassing a massive ...
The Swedish influencer has become the face of an entire "clean girl" aesthetic for young women and launched her clothing brand, Djerf Avenue, in 2019.
A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her fashion ...
Some of these smaller influencers were styling outfits inspired by her aesthetic, some of them were pointing out other dupes on the internet. One TikTok creator Aliya Sumar said she “woke up one ...