Matilda Djerf boasted 3.1m Instagram followers - but has now dropped to 2.9m. Matilda was inspired to launch Djerf Avenue following her experience as a model - having previously revealed how one ...

Influencer-turned-lifestyle mogul Matilda Djerf has dominated our Instagram feeds for years - but now she's ... lifestyle but ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet. The ...

Influencer Matilda Djerf is breaking her silence. The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the ...

Now the 27-year-old influencer and founder of fashion company Djerf Avenue has taken to social media where she says she "wasn't ready" to lead the brand. In an Instagram Story posted on Tuesday ...

Matilda Djerf responded to backlash over a recent report accusing her of fostering a toxic work environment at her company, Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in ...

Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment. The 27-year-old CEO took to Instagram to address the ...

best known to her 3 million Instagram followers for her sense of style and perfectly blowdried hair, was recently accused of running a toxic workplace via her brand, Djerf Avenue. Allegations ...

The Swedish influencer has become the face of an entire "clean girl" aesthetic for young women and launched her clothing brand, Djerf Avenue, in 2019.

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her fashion ...

Djerf Avenue. The CEO posted a statement on Instagram in response to the article, saying she was "genuinely sorry" to anyone "who I've hurt or let down" and blamed the pressures of leading a company.

“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility,” Djerf wrote in her post on Instagram, where she ...