Fanta's campaign objective was to recruit new consumers by differentiating the brand from the competition, many of which have a similar tone of voice. Many local and global brands focus on the main ...

upbeat music. The brand presents itself as multicultural and fun-loving and lures consumers in with the promise of fresh, bold flavors. But would you believe the first bottle of Fanta was made ...

This time, though, Harper's attempt was short and Princeton held on for an 83-82 win in the Never Forget Tribute Classic at the Prudential Center in Newark, N.J. Fanta called the wild sequence ...