Data: eMarketer; Note: "Other social" include Snapchat, Linkedin, Pinterest, Reddit and X. "Other channels" include display, search and retail ads. "Connected TV" does not include YouTube; Chart: ...

Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with ...

Google has long dominated web search and the advertising it generates. But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.

Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to ...

During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering ...

Gaurav Bhaya, VP, ads measurement Bhaya leads 800-plus engineers who work on analytics, measurement tools, and insights for Google search, display and YouTube ads. One of Google's biggest pitches ...