Cocks (who spent 14 years inside Microsoft's ( MSFT) Xbox division) has pivoted the business hard to games. Its Monopoly Go game, a joint venture with Scopely, has grossed $3 billion in sales life to date, with Hasbro taking in $45 million in sales in the first half of this year under its agreement.

However, in a bizarre line of thought, Cocks—who apparently plays D&D with "30 or 40 people regularly" (I barely have time for two TTRPG games, Chris, are you just in a bunch of

Hasbros latest push to bring generative AI to the world of Dungeons & Dragons proves that theres a fundamental disconnect with players.

AI is already being used in game development — but it could soon go even further when it comes to the roleplaying games that millions of people play, says Hasbro's CEO. At a Thursday Goldman Sachs event,

Hasbro CEO Chris Cocks is convinced that highly controversial generative AI will be used in Dungeons & Dragons in the future.