When Movers+Shakers founders Evan Horowitz and Geoffrey Goldberg launched their first brand campaign on TikTok, it broke ...

A fitting beginning for the once humble hashtag. The idea for the challenge was simple - you either film yourself throwing a bucket of cold water over yourself to emulate the feeling of ALS ...

It's not often that a viral hashtag on social media goes, well, beyond social media. But an online challenge encouraging users to clean up places has seen tens of thousands of people doing just that.

At Spikes Asia, TikTok Japan shared three factors to boost the chances of any brand looking to attract young consumers via a hashtag challenge. With the rise of social video on mobile, Norio Ichikawa, ...

Challenges let users participate in group trends by attaching a sticker to their Instagram post and getting in on hashtag-based actions ... seeing how popular your challenge becomes.

At Spikes Asia, TikTok Japan shared three factors to boost the chances of any brand looking to attract young consumers via a hashtag challenge. With the rise of social video on mobile, Norio Ichikawa, ...