Being in touch with the present-day digital trends, it’s a known fact that social media marketing is a mighty tool for ...

But how exactly can you harness the tool for your social media marketing efforts without ending up with "me-too" content similar to every other brand? Speak to most marketers about ChatGPT, and ...

Soon, you'll be using social media to drive B2B sales success. Tessa Burg is vice-president of UX and technology strategy at B2B pipeline marketing agency Tenlo. She uses agile principles to test, ...

Additionally, according to Wyzowl, 91 percent of businesses use video marketing to drive sales, while 88 percent view it as a crucial part of their overall marketing strategy. Clearly, brands must ...

Here’s an example of an agent using a lifestyle photo instead of a headshot on Instagram: If you want to save time, money, and effort marketing your brand on social media this year, these three ...

There have been instances of viral recipe content on social media resulting in significant sales impact for the CPGs.

Discover how TikTok catapults Clinique and Kraft into Gen Z's spotlight, reshaping brands, conversations, and commerce.

Get your daily dose of search know-how. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs ...

With the industry forecast to exceed 7 billion users by 2028, we know that if you’re not actively using social media in your marketing strategy, you should be – and you should start now.

The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a ...