Creative Bloq on MSN3mon
Ikea’s poignant new ads are a powerful call to action
Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods in northern Thailand. A sharp ...
This Viral TikTok Shows How to Make a $10 IKEA Print Look WAY More Interesting
One TikToker showed how easy it is to transform an IKEA print with a beginner-friendly DIY hack. This paint-by-numbers-style ...
BBC7y
Ikea apologises for 'sexist' China advert
Ikea has apologised and pulled a controversial television advertisement in China which some said was sexist. The commercial by the Swedish furniture chain shows a mother scolding her daughter for ...
Retail Dive12y
IKEA drives consumers in-store via targeted mobile ads
Swedish furniture retailer IKEA is running a targeted mobile ad campaign that encourages consumers to visit its locations and browse the company’s products. The IKEA mobile ads combine location ...
Best Media26d
Ikea asks consumers to embrace spontaneity in new ads promoting its sale
The latest Ikea brand film answers that question with a playful nudge: when it’s on, nothing else matters. The campaign highlights the sale, which goes live on December 18, offering discounts on ...
Retail Dive10y
How IKEA is boosting in-store traffic via mobile social geotargeted ads
An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social ...