The rise of influencers in combat sports has sparked both fascination and controversy. While some celebrate the arrival of ...

She withdrew, and questions arose about the impact of media relations and the mental health of elite ... MB, MD—Chair, USA Track and Field Sports Medicine and Science Committee (unpaid); Chair, AMSSM ...

So, what does this mean for sports? MNTN reports that “53% of adults watch or stream sporting events at least once per month.” With the rise of streaming services and a significant number of ...

Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many ...

To discuss these advancements, Apolo Anton Ohno, an eight-time Winter Olympic medalist, spoke with Sports Illustrated about the impact of AI and connectivity on athlete preparation and fan engagement.

I study culture's impact and influence on behavioral ... a market for sports journalism that went deeper into sports than traditional media outlets. The publication initially focused its efforts ...

An icon in the shape of a lightning bolt. Impact Link In the rapidly evolving media landscape, sports programming and the athletes who drive it all are becoming more powerful than ever before.