That doesn't mean web banners should be your only online ad channel. Nor are web banners useful for all businesses. One problem is that nobody's really sure what type of businesses web banners are ...

Internet advertising whose goal it is to drive ... Many businesses seem to think that a company logo on a banner ad is enough to get people to click on it. But it's not. A message that "rings ...

Web banners Adverts placed on website ... offers to encourage further purchases. Contextual advertising These are adverts that are linked to internet searches you have made.

10) Banner blindness and ad blocking ? only on the Internet: Eye-tracking studies show that Internet users have developed banner blindness and in a large number of cases have stopped even noticing ...

Since the first banner ads appeared in 1994, the internet advertising industry has experienced exceptional growth. The Interactive Advertising Bureau (IAB) heralded 2003 as 'the most successful year ...