Culture deeply influences purchasing decisions, shaping consumer behavior through shared values and norms. From luxury goods ...

Local influencer marketing involves partnering with people who have significant followings and/or influence within a specific geographic area or community. These influencers may not have millions ...

Managing multiple brands across various markets is a specialty of mine, and reflecting on my journey led me to consider how to effectively align local marketing strategies with an overarching ...

Investing in digital presence can transform your business, from local to global, by enhancing visibility, engagement, and ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

Even if you don’t have any idea how to do a website, like me, you can still easily set up an Etsy site,” artist Jess Rodgers ...

In the age of personalization, marketers are constantly on the lookout for ways to connect with their local audience. Whether ...

The Halifax Area Advertising Authority originally planned to set aside $150,000 of its $20.2 million budget for promoting the ...

The Coffeyville Community College Marketing Team has earned recognition at the National Council for Marketing & Public ...

McDonald’s Korea marketing campaign for its Jindo Green Onion Cream Croquette Burger won a bronze award at the APAC Effie ...

It's super awesome that there's money coming towards craft cider, and I'd love to see where it's actually going, and they ...