This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small ...

Armed with appropriate market insights, you can—at least for the foreseeable future—call if final and codify it in a message ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...