Now in its 12th edition, Marketing Management is the most widely used text in graduate business schools, having been translated into more than 25 languages. Kotler has produced dozens of other books, ...

Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right.

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

Here are five situations when using plain-text emails can make good sense. Although these are bulk emails typically sent by marketing automation platforms, using a plain text format gives them the ...

In April, TikTok creator and movie star Addison Rae Easterling tweeted out her phone number to her more than one million followers. Fans who texted the number were politely asked to fill out a ...