In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

“I just started using Tower 28’s Mascara and it’s been super gentle and non-irritating.” Tubing mascaras not only add ...

which work together to add immediate volume and length. If you’re new to using lash primer, here’s how it works: The formula goes on before your mascara to help each lash hold onto the product ...

Your eyes are the window of your personality, people see beauty through it. Mascara, all alone, enhances the beauty of eyes.

Yes, really. As a beauty writer, I get to find the best formulas and products for beauty enthusiasts like myself to add to their collections. At the time, I was loyal to a mascara I had used since ...