T-Mobile to acquire digital advertising leader Vistar Media for $600M
T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.
Bellevue’s T-Mobile to Acquire Vistar Media for $600M
Bellevue-based T-Mobile announced Monday that it has entered into a definitive agreement to acquire a provider of technology solutions for digital-out-of-home advertisements, Vistar Media, for about $600 million in cash.
T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
T-Mobile US said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million, in an all-cash deal. The deal would strengthen the telecom provider's advertising business by giving a foothold in the digital out-of-home (DOOH) advertising market,
T-Mobile Ramps Up Ad Business With $600 Million Vistar Media Acquisition
BELLEVUE, Wash. — T-Mobile is further expanding its advertising business with the announcement that it has entered into a definitive agreement to acquire Vistar Media, a leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers.
T-Mobile Eyes More Measurable Marketing Solutions With Buyout of Digital Ad Company Vistar Media
T-Mobile US (TMUS) will buy digital-signage advertising marketplace Vistar Media for $600 million in cash, a deal that is expected to deliver more measurable marketing solutions. The transaction features Vistar's marketplace and technology solutions that enable buying,
T-Mobile to acquire Vistar Media, strengthening its ad-tech capabilities for the digital OOH market
T-Mobile has acquired Vistar Media, which provides technology solutions for digital-out-of-home advertising. The deal, subject to regulatory approval, is valued at approximately US$600 million and is expected to close in the first quarter of 2025.
T-Mobile To Acquire Vistar Media For A Casual $970 million
T-Mobile has announced that it has entered into a definitive agreement to acquire digital-out-of-home (DOOH) tech solutions company Vistar Media. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities.
T-Mobile to Acquire Vistar Media for $600M to Boost Advertising Abilities
T-Mobile US agreed to acquire Vistar Media for about $600 million in cash in an apparent effort to bolster its advertising capabilities. The cell carrier said Monday that it would leverage Vistar's end-to-end ad-tech platform and scale along with its customer insights and data to transform the digital-out-of-home advertisement industry.
T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.
T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market
Vistar Media’s platform enables buying, selling, and managing media campaigns across 1.1 million digital screens operated by OOH media houses and advertisers.
Mobile telecoms company T-Mobile to acquire Vistar Media
The US subsidiary of German telecommunications company Deutsche Telekom AG has announced plans to acquire New York-based Vistar Media. T-Mobile said on Monday it has agreed to buy the provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives.
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