T-Mobile to acquire digital advertising leader Vistar Media for $600M
T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.
T-Mobile Eyes More Measurable Marketing Solutions With Buyout of Digital Ad Company Vistar Media
T-Mobile US (TMUS) will buy digital-signage advertising marketplace Vistar Media for $600 million in cash, a deal that is expected to deliver more measurable marketing solutions. The transaction features Vistar's marketplace and technology solutions that enable buying,
T-Mobile to acquire Vistar Media for US$600m
T-Mobile is acquiring Vistar Media for US$600m in cash, aiming to fuel better ad experiences for consumers and more effective products for advertisers.
T-Mobile Ramps Up Ad Business With $600 Million Vistar Media Acquisition
BELLEVUE, Wash. — T-Mobile is further expanding its advertising business with the announcement that it has entered into a definitive agreement to acquire Vistar Media, a leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers.
T-Mobile to acquire Vistar Media, strengthening its ad-tech capabilities for the digital OOH market
T-Mobile has acquired Vistar Media, which provides technology solutions for digital-out-of-home advertising. The deal, subject to regulatory approval, is valued at approximately US$600 million and is expected to close in the first quarter of 2025.
T-Mobile to Acquire Vistar Media for $600M to Boost Advertising Abilities
T-Mobile US agreed to acquire Vistar Media for about $600 million in cash in an apparent effort to bolster its advertising capabilities. The cell carrier said Monday that it would leverage Vistar's end-to-end ad-tech platform and scale along with its customer insights and data to transform the digital-out-of-home advertisement industry.
Bellevue’s T-Mobile to Acquire Vistar Media for $600M
Bellevue-based T-Mobile announced Monday that it has entered into a definitive agreement to acquire a provider of technology solutions for digital-out-of-home advertisements, Vistar Media, for about $600 million in cash.
T-Mobile To Buy Vistar Media
Monday said it has agreed to buy Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH)
T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
T-Mobile US said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million, in an all-cash deal. The deal would strengthen the telecom provider's advertising business by giving a foothold in the digital out-of-home (DOOH) advertising market,
Mobile telecoms company T-Mobile to acquire Vistar Media
The US subsidiary of German telecommunications company Deutsche Telekom AG has announced plans to acquire New York-based Vistar Media. T-Mobile said on Monday it has agreed to buy the provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives.
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