We have been spending a lot of time with publishers talking about native ads and the one question I am getting asked about over and over again is how to price native ad inventory. When I am ...

Investment banker Terence Kawaja of LUMA Partners passed along his latest chart on the ad tech world. This chart looks at the world of native advertising, which is a hot topic right now.

John Oliver had a few thoughts to share on native advertising on Sunday for his HBO show "Last Week Tonight." Spoiler alert: he's not a fan. Native advertising, content that is seamlessly ...

By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also ...