'We lost our obsession with sport': New Nike CEO outlines vision to turn around iconic brand
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...
The five trainer brands fashion insiders are buying
Trainer trends are mystifyingly mercurial. Lest we forget Rishi Sunak and his beloved (and subsequently doomed) Adidas Sambas ...
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The new 'anti-Samba' cool girl trainers are dividing shoppers
Enter Nike Shox, which have been spotted on the likes of Charli XCX, Hailey Bieber, Bella Hadid and Dua Lipa, prompting Vogue to hail them as the latest ‘anti-samba It-trainer’ that ‘all the ...
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The new ‘anti-Samba’ cool girl trainers are dividing shoppers
Enter Nike Shox, which have been spotted on the likes of Charli XCX, Hailey Bieber, Bella Hadid and Dua Lipa, prompting Vogue to hail them as the latest ‘anti-samba It-trainer’ that ‘all the ...