The term 99 Flake is often thought to indicate the price of the ice cream it accompanies but Cadbury has said: "The real reason for 99 Flake being so called has been lost in the mists of time." ...

With the rise of the Carpigiani machine came innovations such as the 99: a whipped ice cream topped with a jauntily-angled chocolate flake. No one knows the true origin of this iconic ice cream ...

The UK is facing a shortage of Cadbury 99 Flakes after a surge in demand for soft-serve ice creams topped with the crumbly chocolate treat. The ice cream toppers are half the size of the Flakes ...