Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Many people think of out-of-home (OOH) advertising as billboards and street furniture. Although those are certainly available ad formats, OOH offers other options and plenty of opportunities for ...

What's next for TikTok, Murdoch succession plan rejected, and RAD Intel's data-driven approach to using AI in marketing.

To find out more I spoke with Kevin Bartanian, out of home (OOH) advertising expert and the founder of KEVANI, about how brands can leverage the power of OOH advertising to create viral moments ...

Out-of-home advertising must be working or it wouldn't be proliferating the way it is. It can be a useful advertising tool. However, as is the case with any medium, problems exist with measuring its ...

NEW YORK — DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which ...

DirecTV Advertising, a specialist in video entertainment and advertising innovation, has announced plans to launch a ...

A statistics report with the latest data on Europe's out-of-home (OOH) advertising industry. It includes global and European overviews before delving into key information about the region's key ...

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and ...

DirecTV Advertising announced DirecTV Remote, an out-of-home network extending video advertising to hotels, airlines and ...

DIRECTV Remote aims to drive better outcomes for advertisers and maximize their potential to reach both existing DIRECTV subscribers and incremental audiences. DIRECTV Advertising is currently in ...