Personnel, although valuable, are replaceable. But brands are meant to endure.

One area that often gets overlooked is the psychology of product packaging, especially during a rebrand. Navigating the landscape of product development and marketing can be complex. Amidst the ...

or in the ads – and that's if you can get past fancy packaging that's too clever for its own good! Ingredients, serving sizes, health benefits and country of origin tend to get tangled up in marketing ...

The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean Packaging is more ...

Crown Holdings (NYSE:CCK) and Ardagh Metal Packaging (NYSE:AMBP) on Monday were upgraded by analysts at financial-services ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

The pursuit-worthiness of circularity notwithstanding, CPGs need to determine what opportunities and challenges circularity ...

With forward thinking and a solid marketing strategy in place ... from the device to the packaging and instructions for use, and other peripheral services and products like mobile apps and ...

In a world where marketing media is increasingly fragmented, a brand’s packaging remains the constant and primary medium for brand communications. With a post-Covid-19 recession looming, packaging is ...

We speak to packaging and brand leaders on how global and Indian brands are incorporating Braille and inclusive packaging, ...