Crown Holdings (NYSE:CCK) and Ardagh Metal Packaging (NYSE:AMBP) on Monday were upgraded by analysts at financial-services ...

One area that often gets overlooked is the psychology of product packaging, especially during a rebrand. Navigating the landscape of product development and marketing can be complex. Amidst the ...

It’s probably not surprising to learn that what’s in the air has an effect on our skin. “Pollutants like particulate matter, ...

The pursuit-worthiness of circularity notwithstanding, CPGs need to determine what opportunities and challenges circularity ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

With forward thinking and a solid marketing strategy in place ... from the device to the packaging and instructions for use, and other peripheral services and products like mobile apps and ...

We speak to packaging and brand leaders on how global and Indian brands are incorporating Braille and inclusive packaging, ...

or in the ads – and that's if you can get past fancy packaging that's too clever for its own good! Ingredients, serving sizes, health benefits and country of origin tend to get tangled up in marketing ...

The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean Packaging is more ...

In a world where marketing media is increasingly fragmented, a brand’s packaging remains the constant and primary medium for brand communications. With a post-Covid-19 recession looming, packaging is ...

The global alcohol packaging market is poised for significant growth, with its valuation projected to reach USD 45.1 billion ...