Pepsi is rolling out a new logo under a retro rebrand in an effort to steal younger customers from Coca-Cola. The refreshed ... marrying distinction from our history with contemporary elements ...

Every time Clif Dickens, a graphic designer in Nashville, would ask for Coca-Cola at a restaurant ... and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...