Majority of Consumers Prefer to Watch TV With Ads if It’s Cheaper, New Report Reveals
The acceptance of live-streaming ads was even greater for younger viewers. Of viewers aged 16-34, 69% said that ads during ...
TV Technology7d
Hub: Streaming Viewers More Accepting of TV Ads
With many free, ad-supported streaming TV platforms (FASTs) and AVODs now offering live-TV options, especially in news and ...
Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...
TV Technology8d
Comcast Partners With Major TV Players To Launch Universal Ads
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media NEW YORK—In a notable development for TV and connected ...
Business Insider28d
Ads took over streaming this year — and they're just getting started
Streaming is starting to look like the TV days of old. Entertainment for the masses is back. Bundles are making it easier to consolidate subscriptions. And ads seem to be everywhere. Netflix ...
TechCrunch4d
Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...