Study Finds Advertisers Benefit From TV Campaigns Using More CTV
A study from LG Ad Solutions in and partership with iSpot concludes brands using a greater amount of CTV have a more ...
Majority of Consumers Prefer to Watch TV With Ads if It’s Cheaper, New Report Reveals
The acceptance of live-streaming ads was even greater for younger viewers. Of viewers aged 16-34, 69% said that ads during ...
TV Technology8d
Hub: Streaming Viewers More Accepting of TV Ads
With many free, ad-supported streaming TV platforms (FASTs) and AVODs now offering live-TV options, especially in news and ...
Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...
TV Technology9d
Comcast Partners With Major TV Players To Launch Universal Ads
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media NEW YORK—In a notable development for TV and connected ...
TechCrunch5d
Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...